Business/Marketing
Essential reference and test prep for students in the digital marketing college course, and a great tool for business professionals. This handy six page laminated reference is perfect for those in marketing and a must-have for those who are not but need to understand the concepts, terms, and principles of digital marketing for communication in and across teams for business planning and development. Author, professor and business consultant Dr. Kyle Allison uses his multi-faceted knowledge and experience from teaching and consulting to give you succinct need-to-know facts in our famous QuickStudy format that offers more answers per page than any other source. Color coded sections bulleted for easy access were developed to see the whole scope of how the details fit together for a price that cannot be beat for the knowledge gained. Adopt this tool for your students, or add it to your business team toolbox.
6 page laminated guide includes: Digital Marketing Funnel Goals & Key Terms SEO Framework SEM Framework Step-by-Step SEM Bidding Process Mobile Marketing SMS Marketing Framework Mobile App Marketing Framework Mobile Web & Responsive Design Framework Email Marketing Best Practices Benefits Challenges Types Social Media Marketing Best Practices Benefits Challenges Types Influencer Marketing Best Practices Digital Media Types Paid Media Owned Media Earned Media Digital Marketing Analytics & Metrics Analytics Framework Digital Marketing Datatypes Digital Marketing Metrics
6 page laminated guide includes:
Explains essential business math and how to create equations and spreadsheets in Microsoft(R) Excel to compute that math. More than a guide to using Excel, written by a professor that teaches the course Business Math with Spreadsheets, this well-rounded coverage includes screenshots, Excel equations and an explanation of the math. Great for students or anyone needing a handy guide for reference.
Whether you are majoring in business, looking for investors or developing solid plans for your boss or your own business, this guide can pave the way and/or be there for you when you need a refresher.
Essentials of the college level Intermediate Accounting 1 course expertly written in our time-tested condensed format that is proven to support students, their studies, grades and even their professional life after graduation. Our experienced author, professor and consultant Michael Griffin, MBA, CMA, CFM, ChFC has outdone himself providing the clearest organization of concepts streamlined to offer facts, equations, examples and explanations in 6 laminated pages offering incredible value for quality course and professional support that you will not find anywhere else. Any business professional that deals with top-level management of multifaceted companies would also find this to be a great reference for facets they may not deal with on a daily basis, but that they are expected to understand regarding operations and strategy, again at an unbeatable value.
6 page laminated guide includes:Financial Accounting Conceptual Framework of Financial Accounting Income Statement Revenue Recognition Discontinued Operations Comprehensive Income Earnings Per Share Statements Balance Sheet Cash & Cash Equivalents Receivables Inventory Self-Constructed Assets Research & Development Property, Plant & Equipment (PP&E) Depreciation, Depletion & Amortization Intangible Assets Time Value of Money Financial Disclosures Auditor's Report
6 page laminated guide includes:
Essentials of the college level Intermediate Accounting 2 course expertly written in our time-tested condensed format that is proven to support students, their studies, grades and even their professional life after graduation. Our experienced author, professor and consultant Michael Griffin, MBA, CMA, CFM, ChFC has outdone himself providing the clearest organization of concepts streamlined to offer facts, equations, examples and explanations in 6 laminated pages offering incredible value for quality course and professional support that you will not find anywhere else. Any business professional that deals with top-level management of multifaceted companies would also find this to be a great reference for facets they may not deal with on a daily basis, but that they are expected to understand regarding operations and strategy, again at an unbeatable value.
6 page laminated guide includes:Investments Current Payables Income Tax Accounting Long-Term Liabilities Asset Retirement Obligations Leases Pensions Contingencies Equity Statement of Cash Flows
6 page laminated guide includes:
A better understanding of how the economy works in general is crucial for established businesses, start-ups and students of economics. This 3-panel (6-page) guide, jam-packed with up-to-date information, examines macroeconomics in great detail.
Full array of management topics, from ethics to globalization. The management guide can be helpful for students or corporate executives.
This 4-page study guide is prepared for both college students & management as it outlines the basic managerial skills needed to run a business effectively and efficiently.
This 4-page study guide contains fundamental marketing definitions and principles which are specifically designed to aid business students.
Business students and professionals, self-made entrepreneurs and corporate players can use this reference tool to make the grade in marketing courses or keep concepts and their details in order in the busy pace of the working business world. The most important core concepts are explained and options behind those concepts are concise and easy to review being expertly written to offer more answers per page than any publication you've read before. In 6 laminated pages you can quickly review to boost that test score or refresh your memory on organizational buying.
Topics covered include:Foundations - Basic Concepts Marketing Strategy & Plans Marketing Information Systems Understanding Consumer Behavior Understanding Organizational Buying Market Segmentation, Targeting & Positioning Product & Brand Strategy Services Marketing Distribution & Logistics Promotion Decisions Pricing International Marketing Promotion Decisions
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